Here's how you can skyrocket your sales by as much as 300% in one easy step…

I walked into my favorite software store (chances are you've done this yourself) and I searched through the various titles for what I was wanting. There were two that stood out in particular. Both had the basic features that I wanted. Both were priced approximately the same. As I weighed the benefits of each, the products were similarly interesting to me.

Which one did I choose? I went with Product A. And here's why.

Product A was in a nice 8"X10" box, with lots of large printing and bright graphics. Product B was in a small CD case - no box - just a shrink-wrapped CD jewel case. Same price. Same benefits. Same features.

Different look.

One was PRESENTED in a much more physically attractive manner. One APPEARED to be more, simply because of PACKAGING.

Now, once I got home and opened the box, want to know what I found?

One small, shrink-wrapped CD jewel case.

There wasn't anything extra in that box. No special surprises. Nothing different than what I would have received by purchasing Product B.

With all factors considered, the only reason I made my purchase choice was because of appearance. Perceived value. The packaging made the difference.

Online, things aren't much different. You want the right package. And that means some kind of artwork that visually represents your product. Whether it is an eBook cover, a software box, ezine pic or some other artwork, you need something that increases your perceived value, simply because of its appearance.

Exit Popup Window. Same idea as a popup window, only this one launches AFTER the visitor leaves your webpage. It's a great way to simply redirect your visitor to whatever offer you choose.

"Thank You" Page. Every website has its share of "thank you" pages. "Thank you for your order." "Thank you for subscribing to our ezine." "Thank you for requesting our free report." These pages are a great way to present a backend offer.

"Welcome" Email. Whether it's a "welcome to our newsletter mailing list" or a "thank you for your order" or a "here is the information you requested" email, these are PERFECT opportunities to mention a backend offer.

Freebie. Remember those free reports and that eCourse and those other freebies we talked about earlier? Don't forget to have backend offers in place in each of them. You can use "sponsor" ads, product recommendations in the content themselves, P.S., and "sidebars" to upsell the customer to an additional order.

Future Follow-Ups. Whether it is an offer placed inside each daily lesson of an eCourse, or in a follow-up email saying "Did you have any questions about the free eBook you downloaded?", or in a solo mailing to the list of contacts you built, there should always be future follow-ups…and future offers.

Some marketers complain that they can't find ideas for their niche products. My guess is that they've been searching ideas and expertise within themselves only. They don't realize that a readily available sources for virtually unlimited ideas and expertise are the articles other experts publish online.

The fact is, hiding in each article may be an idea for a niche product that you hadn’t even thought of — I'm not suggesting plagiarism though.

Let’s say you wanted to create an info-product on how to be a better putter. But when you start reading through some articles, you read a few about golf-specific exercises, and decide that fitness may be another niche to target within the larger niche market of golfers.

Who knows, maybe this product goes on to be your best-seller, and you never would have thought of it had you not read an article or two.

In some cases, you can reprint the articles in your own product.

Remember when we discussed how many experts will allow you to interview them totally free of charge? Well the same is true for people who write articles.

More times than not, if someone has published an article to a webpage, they’ll allow you to reprint it word-for-word in your info-product. Some people may want you to include a brief bio or a link back to their site, but who cares? It’s totally free content!

Just keep in mind that not everyone will allow you to reprint their content, so do your due diligence and get their permission BEFORE you add their copyrighted material to your product.